PORTFOLIO
Presented here is are just a few examples of user experience work I've been a part of, including UI and interaction design, usability, and information architecture. As much of my work cannot be shared here, please contact us for a complete portfolio walk-through.
PARTNERS: Communicating Professionalism and Responsiveness Online
Partners Healthcare wanted to enhance the user experience and usability of their research management portal. They also wanted to create tools to migrate an existing paper-based clinical research process into a new digital workflow within the portal experience. Serving as interaction designer, information architect, and usability consultant, I helped the Partners team of developers, business analysts, and other stakeholders create a new enterprise user experience for their portal. Together, we also created a new online submission tool optimizing a major step in the clinical research approval process. I also led usability testing, using the Listening Lab approach and rapid prototypes, to help refine and optimize designs based on user interaction and feedback.
TRAVELGOAT: An Urban Storytelling Comunity and Podcasting Experience
TravelGoat is an exciting, innovative new concept blending aspects of urban travel, guided tours, podcasting, and oral storytelling into one exciting and engaging online experience. Travelgoat community members can discover new places and interesting stories from real people, as well as making their own own professional mark in the new MP3 story-telling/story-casting arena. We worked with the TravelGoat team to help redesign their brand and their user experience, including the visual design, interaction design, and information architecture. The current beta site focuses on New York City, with a plan to roll out the model to other major metro areas in the future.
CLASSHOPPER: A Web-Based, User-Friendly School Experience
ClassHopper, currently in beta mode, is a start-up with an innovative offering for the K-12 market that offers a comprehensive, integrated suite of Web-based tools designed specifically for educators and their students. Features include shared calendars, content sharing, blogs, e-mail messaging, photo galleries, and the ability to easily create customized, virtual classroom and activitity areas. We helped the ClassHopper team redesign their user experience, including new visual and naming concepts, a new approach to navigation, and enhanced usability across the tool suite.
HomeRuns: Creating a Seamless Online Shopping Experience
HomeRuns was an online grocery ordering and delivery service. We worked closely with HomeRuns to plan and launch a complete redevelopment of the site in order to clarify the brand message and make the shopping experience more useful, usable, and engaging for both first-time users and existing customers. The new site achieved a much higher success and conversion rate in moving first-time users from the homepage all the way through to checkout. It was also warmly received by HomeRuns' existing customer base.
Red98: Effective Branding for an Interactive Brand Builder
While serving as Red98's creative director, I helped create a new site for the agency, focusing on its core capabilities: user-centered design, communications, tools, and applications. The site featured an extensive online portfolio, an interactive timeline, and a look and feel combining urban colors and textures with retro black-and-white photography. The site served as an effective lead generation tool and helped to initiate a number of new business relationships. The site received a Standard of Excellence Webaward from the Web Marketing Association and was a Finalist for Best Technology Services Web Site from the Massachusetts Interactive Media Council.
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