BIOGRAPHY: Bob Goodman, User Experience Consultant

Bob Goodman is a leading user experience consultant specializing in usability, information architecture, and user interface design. His business, BobGoodman.Net, Inc., is based in Boston and enjoys client relationships with leading global corporations as well as promising start-ups.

Bob has enjoyed more than a decade of UX work in business, consumer, and enterprise applications. His previous experience includes serving a creative director at Mullen's interactive team, and as a product designer at Microsoft,where he was part of the team that helped design and launch Bing Twitter.

As a usability consultant, Bob has run hundreds of usability labs, including in-person sessions in China, Germany, and Russia. From these highly focused interactions with real-world users, he has extracted a unique set of principles and practices surrounding the user experience. At the core is his understanding of the ways in which a successful user experience flows from and supports smart business strategy and lasting brand value.

As an information architect and UI designer, Bob uses Agile and user-centered methods to helps teams define business requirements and translate usability feedback into rapid prototypes and outstanding products.

Bob is a member of the Usability Professionals Association, the Institute for Information Architecture, and the User Experience Network (UXNet.org), where he serves as the Boston Ambassador. He also serves on the editorial board of User Experience Magazine. His writing about UX best practices has appeared in the ACM's interactions Magazine, UXMatters, and Boxes and Arrows.

Over the years, Bob has had occasion to work on just about every type of client engagement, including B-to-B, B-to-E, and B-to-C projects, Web apps, enterprise portals, enterprise application design, and customer relationship management tools. His vertical areas of expertise include high tech, pharma, health care, financial services, insurance, life sciences, and social media. The breadth and depth of his track record enable him to serve as an engaging communicator who can unite different departments within an organization and bring focus and clarity to even the most complex of client challenges.

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